Whether it’s communicating with the news media for a sit-down interview, live interview or interacting with them in a crisis setting, our crisis communication workshops are custom-designed to prepare participants for any type of media encounter.
Our training strategies help participates prepare, anticipate and control messaging while communicating with the media. Media Masters training involves learning how to craft messaging points to keep the interview on topic, viewing examples of good and bad interviews, and practical training with multiple on-camera interviews. Participants will walk away with the skills and most importantly, the confidence needed to have a successful experience whether the interview focus is sharing positive news or putting a compassionate face on the company after an incident with off-site impact or injuries. Each of those interactions will be videotaped and critiqued in front of the group for learning purposes.