Did you know the second most popular Internet search engine is YouTube? It’s true. In fact, the internet is more highly regarded for its capacity as a news and informational source than anything else. Educational videos properly optimized rank higher, faster than almost any other organic listing.

Media Masters helps attorneys and medical professionals identify the topics targeted audiences will be looking for information about online. Then we partner with the client to create a script and shoot and edit an informational video about that topic. These videos are then uploaded to the client’s You Tube page and other video sharing sites. We then create a press release and article in conjunction with the video and syndicate those to various online distribution sites as well. Often these videos and the accompanying informational material is then picked up by many other websites because of the valuable content.

See some examples of our work here:

Dr. Conrad Murray Defends Accusations Made Against Him After the Death of Michael Jackson

For weeks after the death of the King of Pop Michael Jackson, Dr. Conrad Murray, his personal physician and the last person to see him alive, was mercilessly hounded by the media at his home and his offices.  The bounty for a single photograph of the doctor was up to $150,000, video of him talking was $500,000.  The legal team did not want the public to be introduced to Dr. Murray in a way that was not helpful to the case.  Media Masters arranged for a camera crew to assemble at the home of his Houston defense attorney, Ed Chernoff of Chernoff Law and taped a statement that we distributed via You Tube.  The result was the media pulled up stakes and left the Doctor’s neighborhood and offices as Dr. Murray had taken control over his image and made the bounty worthless. Dr. Murray also retained control of what he wanted the public and most importantly his patients, to know about how he was doing as many had heard rumors he was in suicidal or in hiding out of guilt

Don Kidd and Jim Perdue Warn of the Dangers of Triad Alcohol Prep Pads

Sometimes the most basic informational video can lead to big exposure.  This is evidenced by this hastily put together clip for Jim Perdue and Don Kidd of Perdue and Kidd Law Firm about a not-well-known recall of Triad alcohol prep pads that led to national television exposure and the company shutting down operations in 24 hours.

Houston Divorce Lawyer Cindy Diggs Explains Texas Child Custody Laws 

Often professionals don’t realize how desperately their expertise is needed by the public.  A great example is the work we did with Houston family lawyer Cindy Diggs, of Holmes, Diggs & Sadler Law Firm. We produced a series of very simple, straightforward informational videos covering timely topics of interest to her target audience.  What resulted was not only great social media exposure and improved search engine optimization rankings but since many journalists search You Tube to find experts to speak on news topics, her name came up again and again in those searches leading to numerous media apperance requests.

Video Marketing Pays

  • More than 70% of all web visitors watch online video according to the New York Times
  • Viewing of professionally-produced online video increased by 47% in 2010, to 72.3 billion views, marking the highest annual growth rate seen since 2007
  • In January, 83.5% of the US Internet audience, or 171 million Americans, watched online video, according to a report from market research firm comScore.
  • Forrester Research reports 60% of all web traffic comes from online videos
  • 68% of the Top 50 Internet Retailers display videos on their websites
  • A video in Google’s index is 53 times more likely to appear on the first page search results!
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