Marketing – Media Masters

MARKETING PLANS

Expand your market and increase awareness of your firm, your practice and yourself. Build your brand with Media Masters.

We offer personal consultation for individual attorneys, firms and medical professionals looking to create marketing strategies designed to fit the goals of your practice.

We excel at identifying your purpose, refining your message and understanding your audience better than they know themselves. We refine the aspects of your current succesful strategies, determine the amount of time and resources you have to devote to marketing and then offer customized solutions utilizing best practices in both traditional media and social media. Our marketing strategies ensure your message is communicated to the people you want to hear it and most importantly- act on it.

Media Masters’ personal consultation positions legal professionals as experts in their practice areas. Coaching includes taped interview training, publicity plans, marketing material review and image consultation.

Media Masters meets with clients, determines their specific goals, messaging, audiences and creates a custom publicity system designed to deliver their message directly to an audience that wants the information.

Media Masters marketing works with clients to create a hybrid system of execution. Clients can choose to work certain parts of the plan themselves in-house or Media Masters can execute the plan on an hourly basis each month.

Marketing plans include:

Marketing Plan Overview and Media Response Guidelines
Search Engine Optimization: Analysis and Strategy
A Personalized Marketing Calendar
Website Design and Custom Content Management Systems
Video Marketing
ABA and State Bar Rules compliance
Audience Research
Media Outlet Information
Newsletter/Blogs Set-up, Launch and Updating
An Understanding of what is Newsworthy
Article Ideas
Press Release Template
Referral Rainmaking Strategies and Scripts

Media Masters offers pinpoint marketing solutions designed for each client’s unique expertise. This solution may include a firm logo, promotional items, brochure, website design, video production and search engine optimization.

Marketing That Matters

Law school and medical school just don’t teach professionals how to run their practice like a business.

At Media Masters, we approach each client and case as individuals, with individual purposes and critical success factors. In fact, the only consistant approach we have with each client is to ask them their marketing purpose, message and audience. The answers to these three seemingly simple but ultimately revealing questions helps us strategize a plan that delivers measurable success.
Our signature business development plan worksheet helps reveal a particular attorney or law firm’s marketing strengths, weaknesses and defines attainable methods for achieving marketing success.